Experiential Marketing: The new golden age of event and sports marketing.

Elite kayak competitor and coach, turned serial entrepreneur and sports marketing specialist and strategist, Doug Bird @doug_bird has spent two decades turning participants in events like the Cape Epic, Berg&Bush, Dusi, Comrades Marathon into lifelong customers for many top sponsors and brands.

Doug, former Head of Sports Marketing at Red Bull South Africa, is an astute marketer who knows more than a thing or two about sponsorships and events. On the latest ESG EvolvX episode, WILD AIR Agency @wildairsports founder speaks of the “Real Power of Experiential Marketing” – and why he believes that the brands winning right now aren’t chasing impressions, they’re filling start lines, stadiums and finish chutes with real people and real supporters.

Is Experiential Marketing the new golden age of event and sports marketing?

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