EvolvX Ep.6: Today’s Commercial Reality for Sports Partnerships and Sponsorships

In today’s multi-billion rand sports sponsorship industry, it’s no longer about logo placement or player endorsements. Forward-thinking brands are asking for real and measurable outcomes for their ROI. Beyond a lift in sales, share of voice, sentiment and engagement, there is a bigger shift: brands are moving from mass awareness and reach toward resonance – and a genuine alignment of values with the people who follow them.

Join us as Gary ‘The Man’ van Rooyen, water sports legend and the man responsible for bringing many famous sporting footwear brands and apparel to the SA market, and international sports industry specialist and strategic event consultant, Steyn Momberg, delve into the numbers, the motivations… and the metrics.